Tariff Shift Forces Rethink of South Africa’s Citrus Export Strategy
Despite global trade uncertainties, citrus exports are set to grow by 3.6% in the 2025 season, with volumes expected to reach 171.1 million 15kg cartons.
Logistics News reported that South Africa’s citrus exports are projected to grow by 3.6% compared to last year’s final figures, a notable achievement amid a turbulent global trade landscape. With shifting tariffs, logistical challenges, and fluctuating consumer preferences, the growth may be seen as cautious but still demonstrates the citrus sector’s adaptability. By diversifying markets and adjusting strategies, the industry remains poised to navigate these complexities and maintain steady export performance.
“We are cautiously optimistic about the season,” said the CEO of the Citrus Growers’ Association of Southern Africa (CGA), Dr Boitshoko Ntshabele. “The solid growth trajectory the industry has been on, has held, so far. But serious threats remain. A significant one for this season is the tariff turmoil that could disrupt the US market for a portion of our growers.”
Ntshabele highlighted the urgent need for a trade agreement or exemption for seasonal fresh produce between South Africa and the US before the reimposition of the 30% tariff in just two and a half months. Despite the US market accounting for only 4% to 6% of South Africa’s citrus exports, it plays a vital role in supporting the economies of rural towns in the Western Cape, like Citrusdal.
“It seems to be a favourable start to the 2025 season so far,” highlighted Ntshabele. “The early season is mostly dominated by exports of lemons and grapefruit. Lemons are in demand and the lemon price also looks good. Also, we’ve exported 55% more grapefruit than last year at this point.”
Paul Hardman, Chief Operating Officer of the CGA, said: “If we can address the main challenges our growers face – and these are logistical inefficiencies at our ports, the US tariff uncertainty, existing tariffs in other markets and difficult access to markets like the European Union due to unnecessary phytosanitary (plant health) measures – only then will the citrus success story continue.”
